Caixabank Talks Kids
Caixabank Talks Kids, a children's event for Caixabank and Agora News around Three Kings' Day, brought us in to create the event's full visual identity, both online and offline. The challenge was to capture the spirit of the celebration without centering it on the Three Kings or leaning into overly Christmassy visuals. The solution started from the activities kids get up to at this time of year — setting up the nativity scene, opening gifts — as the visual starting point.
Process
The nativity scene as a starting point
The nativity scene design, a deeply rooted tradition in Spain, was the centerpiece of the campaign: it served as the holding screen before the event and as the main image across all the marketing. From there, Video Bursts based on the Christmas tree opened and closed the event, supporting the live contest as it unfolded.
Pieces for screen and social
Lower thirds, transitions and intros for each of the children taking part, designed to support the event's live broadcast.
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